Hospital Reps, Inc. was founded by Joe Cassels. Joe's experience in product launch and early stage medical software sales paved the way for the successful launch of HRI in 2000. HRI's group of experienced independent sales people are dedicated to ensuring the commercial success of ambitious, innovative clinical applications, medical database applications, clinical decision support tools and the emerging and maturing vendors who create them. We have specific and successful experience with start-ups, product launches, national and regional account management, and sales management.

Since the launch of Hospital Reps, Inc. Joe partnered with InfoRetriever, from InfoPOEMs, and ICU Tracker, from Medical Decisions Network, a Medical Automation Systems affiliate. InfoPOEMs which saw its revenue grow under Joe’s sales leadership from $127k to $1.1 Million in 3 years was sold in 2005. ICU Tracker, a Critical Care Outcomes Reporting tool which collects data from various existing hospital systems, was prototyped in 2005 and formally launched July 2006.